Whole Foods a Game-changer

If you were watching game one of the World Series and paying attention, you had to be shocked. Shocked, not because “Big Game” James Shields was rocked but because you saw a commercial in some ways as monumental as the famous 1984 Macintosh Super Bowl advert. Whole Foods Market has gone big time.

For the first time ever, the leading grocery store chain specializing in organic, real, local-ish, and “natural” food has dipped its toe into the waters of national marketing. A full-blown, full-length Whole Foods commercial ran on prime time network television, marking a departure from the company’s longtime (non-)marketing strategy. This is huge.

Though operating over 385 stores worldwide, with most of those in the US, Whole Foods…

entered on 10/27/14 at 05:39 PM | read more »


GMO Supporters Spread Manure

Pig sh*t is generally considered to be one of the best natural fertilizers known. Bullsh*t not so much. But bull is what pro-GMO lackeys enjoy spreading.

The pro-GMO lobby has tripled its spending this year in an effort to convince consumers that it’s okay to keep genetically engineered ingredients secret in the foods we eat. It is estimated that 90 percent of all processed food in American supermarkets contain genetically altered DNA yet the Grocery Manufacturers Association, Monsanto and other GMO companies want to keep that hidden from you. I stress “American supermarkets” because most of the rest of the world labels GMO food or bans it outright. Only in America do corporate profits so drastically trump consumer rights and…

entered on 09/15/14 at 10:17 AM | read more »


News You Can Use “We aggregate so you’ll cogitate.”

The Good

Perdue Chickens Lead the Flock. Which comes first, the chicken or the egg? For Perdue Farms, the third largest chicken producer in the country, it all starts with eggs. You gotta hatch ‘em before you can raise them into chicken nuggets. In Salisbury, Md., the Perdue hatchery there processes 1 million eggs a week. And Perdue operates 15 hatcheries around the country. Each one of the eggs gets poked with a vaccination needle so the chicken embryo inside is safe from a common virus. In the past, that needle also injected an antibiotic. But since the livestock industry uses more than 80 percent of all antibiotics sold, they are the major factor in creating antibiotic resistant bacteria which…

entered on 09/09/14 at 10:10 AM | read more »


Inflammation: Attack of the Sugar Zombies

Mom loved jellybeans. There was always a candy dish on the coffee table even before Ronald Reagan rocketed Jelly Bellies to fame by serving them in the Oval Office. Those little morsels of sugar and corn starch took permanent residence in our living room. One day, about twenty-some years ago, I was sitting across the room from that bowl of temptation, blithely watching television. With but a thoughtless glance toward the candy dish, I was crossing the room to grab a handful. My sugar urge felt sated… for a minute. But then I had to get up and collect another handful. Then another. And another. Even before the third dose, I knew that I didn’t want more but I had…

entered on 09/03/14 at 10:04 AM | read more »


Tradition’s burden

Bo Pelini arrived for Monday’s news conference on the week of the Nebraska football team’s season-opener in a red sports coat that would have made Bob Devaney proud. About the only thing missing, in fact, was Devaney’s signature red fedora.

“I like the look,” Pelini said.

He had worn the coat in honor of Nebraska’s 125th football season, said Pelini, and “I wanted to pay my respects to Coach Devaney and Coach (Tom) Osborne.”

Though Nebraska’s rich tradition pre-dates the two Hall of Fame coaches, the 36 seasons they coached back-to-back, they established the standard by which Pelini is measured. That standard includes 21 conference titles and five national championships.

Pelini’s teams have won neither, which is why there has…

entered on 08/28/14 at 11:11 AM | read more »


Sick Because You Want to Be

It sounds cold and harsh, but in all likelihood you’ll die of a disease caused by your own doing. In 1900, most people died of a disease caught from someone else or another source, with respiratory infections, tuberculosis and intestinal infections the leading tickets to the Great Beyond. Heart disease and cancer were way down the list. By 1940, that had all changed and by 1990, the top three killer diseases in the United States were all mostly preventable. For the first time in human history, we don’t die primarily from communicable diseases but from diseases caused by lifestyle choice.

The major diseases that are killing us now start with heart disease and cancer then include Alzheimer’s, complications from diabetes,…

entered on 08/06/14 at 08:26 PM | read more »


The Scoop on Poop

There is an eye-catching scene in Bernardo Bertolucci’s magnum opus and Oscar-winning film, The Last Emperor. The movie details the life arc of the last Chinese emperor, Puyi, told through a series of flashbacks. Puyi took the throne as a two-year-old in 1908. He was raised by eunuchs, handmaidens, Chinese physicians, monks and attendants in the Forbidden City. In one scene from the film, the infant Puyi is sitting on a potty, defecating as dozens of attendants wait expectantly. When Puyi finishes, one assistant grabs the poop pot and rushes off through the halls of the expansive palace to the quarters of the Chief Physician. The saffron-robed doc takes the pan, swirls the turds, sniffs, pokes at them and looks…

entered on 07/30/14 at 05:43 PM | read more »


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Assumptions

Bo Pelini behaved as if he had coached his last game at Nebraska, based on his sideline and post-game decorum, or lack thereof. That was the...

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Attention to detail

If not for Sam Burtch, the most dramatic play of this Nebraska football season might never have happened.

If not for Burtch, Ron Kellogg III...

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Sack leader

As David Santos remembers it, Connor Cook was rolling out and he was pursuing the Michigan State quarterback when Nebraska teammate Randy Gregory...

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Planet Power: Nov. 21 - 27, 2013

Happy Thanksgiving. Let’s be nice to each other and cultivate warm thoughts. You are what you think…
—MOJOPOPlanetPower.com

i SAGITTARIUS...

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Planet Power: Nov. 14 - 20, 2013

This issue marks my 17th year here at The “READER.” Thanks to John, Eric, my beloved Carrie, et al., for all your help, encouragement and...

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Planet Power: November 7 - 13, 2013

The new Aquarian-Age astrology is/will be ruled by the planet Uranus (yeah, I’ve heard that joke before). Traditional astrology, prior to the...

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Planet Power: Oct. 31 - Nov. 6, 2013

Happy Halloween! Let your subconscious desires flow as the twilight fades into the black of the night of the year. Don’t fear the night. You have...

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The Scoop on Poop

There is an eye-catching scene in Bernardo Bertolucci’s magnum opus and Oscar-winning film, The Last Emperor. The movie details the life arc of the...

more »


Skin Deep

Our skin is the largest organ of our body. Skin contains, protects and functions on the outside and inside. That’s right. Technically, skin doesn’t...

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Chakras: Wheels on Fire

The name Albert Einstein remains one of the most recognizable in all of history. Charles Webster “C.W.” Leadbeater, not so much. Both men made names...

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Our Deadliest Addiction: Convenience

You know you’re addicted to something when you forsake logic and quality of life in order to acquire what you think you can’t live without. A crack,...

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