Readers’ Choice 2010 Best Sweets Shop

Readers’ Choice Best of the Big O: Jones Bros. Cupcakes

Every morning, Bill Jones makes about 100 people very happy. Jones is co-owner of Jones Brothers Cupcakes, winner of Best Sweets Shop in the Readers’ Choice awards. He and his bakers select one cupcake flavor, and name it the Cupcake of the Day. They announce their choice on Facebook and Twitter, then give away those special cupcakes for to the shop’s social media followers. “We usually make 96, because of the pan size,” Jones says. “The first 96 people who come in get one. It takes anywhere from one to three hours until they are gone.” Jones Brothers Cupcakes opened in May in Aksarben Village, and the shop is best known for the 12-15 rotating flavors of its namesake cupcakes. They are offered in “mini” and regular sizes. Eight flavors are available every day, including traditional favorites such as Chocolate, Cinnamon and Sugar, and Red Velvet. They are complemented by a rotating menu of 4-7 “daily” flavors such as Cookies and Cream, Carrot Cake, and Wild Thing (buttermilk cupcake with tie-dyed frosting). The shop has tried many daily flavors in its first year, including several based on customer input. “Chocolate Mint actually came from a customer suggestion,” Jones says. “We made it a free cupcake of the day, and everybody loved it. Now it’s a Friday special.” While Jones Brothers has branded itself as a cupcake purveyor, the store also offers a wide range of other sweets, including cakes, tart yogurt, and frosting shots. Jones said Whoopie Pies and French Macarons are particularly popular. Whoopie Pies resemble small pastry sandwiches, with two cupcake halves surrounding a layer of buttercream. Macarons are French pastries with a crisp sugar-and-egg outside and a chewy buttercream filling. “I don’t know anyone else in town that offers macaroons,” Jones says. “They could be the next big trend.” Lunch is the most popular time of day at Jones Brothers Cupcakes, when lines are sometimes long, but Jones said colder weather seems to be increasing the demand for sweets and warm drinks during the morning and afternoon hours. In addition, Jones Brothers offers a full lunch and dinner menu from its adjoining Café counter. “We do a nice job of cupcakes, and I am honored we won this award,” Jones says. “I just want people to know that we offer so much more than cupcakes. People are surprised by everything we offer.”

posted at 10:23 pm
on Wednesday, November 17th, 2010

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