Release the Press!

This past week on the couches at Aroma’s, members of Max Sparber’s Omaha Playwrights Group sat down for coffee with the Omaha World Herald’s Bob Fischbach and myself to discuss the relationship between theatres and the media on a national and local scale. The discussion touched on a number of important topics bringing about better insight and understanding on how theatres and the media interact with one another, which practices work, and what can be improved on by both sides in the future.

Fischbach pointed out that when he writes a feature about a certain production, the editors will emphasize the importance of readability for the everyday consumer. Sure an article might be interesting to the theatre community, but will it intrigue the typical Omaha citizen?

Indeed, Omaha theatres who are mindful to this question give themselves a great boost. Sparber echoed the sentiment by stressing the importance of a proper press release.

All three of us agreed that a major slip up for some theatres in the Omaha community is the creation, content, and timing of a good press release. Some important points were:

Timing: The best time to send your information in is 2 weeks minimum and 4 weeks maximum. Send it in any earlier and it can easily get lost in the shuffle over time, any later and you risk losing coverage because the press deadlines that get your show coverage have either passed or are a day away.

Contact Information: Always, I repeat, always include the contact information of your theatre in the press release. Even if your theatre has been covered numerous times by different publications, a writer can’t possibly remember every single theatre address, phone number, and website.

Content: One sentence about a show does not a press release make. In fact, sometimes one paragraph is underachieving. Great press releases not only provide a proper overview the show, but also mention interesting tidbits about the production that could be potential marketing gold. Are the two leads in your show married in real life? Do one of your cast members have a personal connection to a play that people would enjoy hearing about? Is there a current event in the world that your production sheds light on? Anything you can provide the media is a great help to you and to the writer.

To be sure, some theatres have an easier time of it than others. Some have hired staff whose exclusive responsibility is marketing while others rely solely on volunteers. Take time to market yourself properly and the rewards can be great.

Cold Cream looks at theater in the metro area. Email information to coldcream@thereader.com

posted at 07:41 pm
on Monday, July 15th, 2013

COMMENTS

(We're testing Disqus commenting (finally!); please let us know if you have trouble.)

comments powered by Disqus

 

« Previous Page


Welcome to the Jungle

This is the last weekend to catch the latest show at the Shelterbelt Theatre, In the Jungle You Must Wait by local playwright Jeremy Johnson. The play revolves around several different employees of...

more »


Gaining Momentum

Ballet Nebraska wraps up its 5th anniversary season with their annual tradition called Momentum. This year, the theme of the show is International Masters, featuring a diverse set of pieces from some...

more »


At the Intersection Between High Art and Slapstick

I Hate Hamlet by Paul Rudnick runs through May 10th on the Hawks Mainstage of the Omaha Community Playhouse. It tells the story of Andrew, a young television actor who’s been given the role of a...

more »


Hold On to Your Hats

            The Candy Project has returned after a long hiatus to present its latest offbeat show, Gutenberg! The Musical! at The Pizza Shoppe Collective in Benson. The show revolves around two...

more »


Hurricane Donna

Harbor by Chad Beguelin is currently running through March 29th at SNAP Productions on 33rd and California Street in Omaha. The story chronicles of Donna, her brother Kevin, and their families....

more »







Advanced Search