FASH FLOOD
Designer Courtney Zurcher of InezGill recently relaunched her website with an all new knitted accessory collection and focus. We sat down with Zurcher to learn about her new collection and to find out what’s next for her popular line.
Tell us about the InezGill relaunch and the new focus of your brand.
“I wanted to stress more accessories that are affordable –not just one-of-a-kind pieces, but staple pieces. I’m known for my headpieces and bows so I had the idea to relaunch, to focus on those pieces and to get them out there. I’m putting all my attention into what I love to do and what people want to see from me.
Another big reason for the relaunch is to be more accessible to brides. Brides are now able to create their own packages on my website based on their needs, with add-on options.”
What are some of your new packages like?
“We have five new packages that we introduced with the website relaunch: Just Us, The Bride’s Package, The Groom’s Package, Our Wonderful Wedding and Bow-eautiful Shoes, which run from $125 to $400 depending on the package. The Bride's Package, for example, includes an extra large bow for the bride, a large bow for the maid of honor, four medium bows for bridesmaids and one small bow for a flower girl. All bows are available in either my “puffy” or “classic” style and this package retails for $160.”
We noticed the beautiful new photos up on your site, can you give us some behind the scenes details into that photo shoot?
“We had an amazing experience shooting with Megan Christine Photography. The shoot featured creative direction from Candace Kalasky of Lovestruck Social Events and wardrobe styling from Natalie Navis of Sequined Silver Lining. Hair and makeup were by Kaitlyn Williamson of Lashes and Love. We shot outside on a farm just outside of Omaha at the old Cooper Village location. You can check out tons of photos from the shoot on InezGill.com.”
Visit InezGill.com for additional information on all available packages, custom options and for up to the minute updates on the InezGill blog.
Sarah Lorsung Tvrdik is a stylist, costumier, wife and freelance writer based in Omaha, Nebraska. Her style blog can be found at fashflood.com.
posted at 01:19 pm
on Monday, June 04th, 2012
