Best of the Big O is the Best Because of You Omaha

Record levels of participation from Omaha consumers naming best businesses in Omaha

Since 1996, The Reader has conducted an annual poll asking the public to nominate the best businesses in specific industries and categories. We were the first and today we're the only local “Best Of” poll to use an outside accounting firm to tabulate results and to utilize registrations and IP blocking to insure one person, one vote.

In 2010, we partnered with WOWT-NBC to boost visibility and response. From March 1 through July 31 of this year, 1,254 Omahans made a minimum of 23 nominations recognizing businesses as the best in their category -- resulting in almost 30,000 individual business nominations across 133 categories - a 40 percent increase from the year prior.  Thank you Omaha!

The public was required to nominate a minimum number of businesses in each of these six broad groups:

1. BEST DINING - Nominations in at least 5 categories

2. BEST GETTING AROUND - Nominations in at least 3 categories

3. BEST PROFESSIONAL & HEALTH SERVICES - Nominations in at least 4 categories

4. BEST LIVING SERVICES - Nominations in at least 4 categories

5. BEST PERSONAL SHOPPING & SERVICES - Nominations in at least 4 categories

6. BEST NIGHTLIFE AND PLAY - Nominations in at least 3 categories

One of Omaha’s largest local accounting firms, Hancock & Dana, with whom we have no other business relationship, tabulated the results. At Hancock & Dana, giving back to the Omaha community is an important part of their history and mission.

Recognition Levels

Winners will fall into four levels of recognition, but can only fall into one per category. Every nomination is a “Best Of” vote, and often very small percentages separate the levels of recognition. The honorees are truly among the best of an often very crowded field or industry with dozens, if not hundreds, of competitors.

1) Readers' Choice Best of the Big O: Any winner with more than 50 percent of the votes cast in that category or the top vote-getter. Only one winner unless it's a tie.

2) Readers' Choice: Any vote-getter with at least 20 percent of the votes cast in that category or up to the next top two vote-getters after Readers' Choice Best of the Big O with at least 10% of the votes cast in that category.

3) Readers' Recommended: Any vote-getter with at least 10 percent of the votes cast in that category or up to the next top three vote-getters after Readers' Choice with at least 5 percent of the votes cast in that category.

4) Readers' Refer: Any vote-getter with at least 5 percent of the votes cast in that category or the top vote-getters to round out six winners in a category.

posted at 01:16 pm
on Tuesday, November 26th, 2013

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